Profile

Product builder, Agile coach, and UX/UI brand-minded practitioner helping teams turn complex change into workable product, design, and delivery systems.

Profile snapshot

21+
Years across software, product, UX/UI, brand, and agile delivery
8+
Years in agile delivery and coaching
110+
Teams coached through transformation
HK / Asia
Based in Hong Kong, working across Asia-facing teams and markets

Career arc

From Code To Product Systems

The bridge is startup product-building: the place where engineering, UX/UI, brand, Product Owner work, Scrum Master delivery, and launch pressure had to operate together.

  1. 01Started with Information Technology and software engineering, building a practical foundation for systems, delivery, and technical decision-making.
  2. 02Grew through startup environments where UX/UI, brand craft, Product Owner responsibility, Scrum Master rhythm, and delivery overlapped in real product work.
  3. 03Expanded into agile coaching and AI transformation, helping teams make change visible, measurable, and usable.
  4. 04Now building Blue Labo as the vehicle for product, design, team, and human enablement.

What I do

  • Product Direction

    Backlog, roadmap, stakeholder alignment, product discovery, and launch rhythm.

  • Agile Enablement

    Scrum Mastery, team coaching, metrics, retrospectives, Jira/reporting, and transformation routines.

  • UX/UI & Design Systems

    User flows, interface structure, components, Figma systems, and design-language governance.

  • Brand & Web Building

    Identity, visual language, Webflow implementation, SEO foundation, analytics, and public presence.

  • AI Transformation

    Practical adoption, workflow change, use-case framing, team enablement, and responsible learning loops.

Credentials & recognition

  • BSc Information Technology, Hong Kong Polytechnic University
  • ICAgile Agile Coaching
  • SAFe Agilist
  • SAFe Advanced Scrum Master
  • Design Thinking Fundamentals
  • Registered Yoga Teacher 200
  • HKSTP UXUI Design Award 2015
  • Service Jam Winner 2021

Human practice

Attention, rhythm, and change under motion

Yoga supports empathy, resilience, and embodied facilitation. Basketball supports rhythm, teamwork, spacing, and decision-making under motion. Reading keeps the operating system fresh: AI judgment, second brain, behavior change, leadership, and brand clarity.

Contact

Start with a real work question.

Product, agile transformation, UX/UI, brand and web, or practical AI adoption.

Work

Selected work is being organized as proof of one story: software foundation, startup product-building, agile transformation, UX/UI and brand craft, AI adoption, and Blue Labo as the current vehicle.

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About Gil

Gil works across product direction, agile enablement, UX/UI and design systems, brand and web building, and practical AI transformation. The through-line is making complex change usable for teams.

21+
Years across tech, product, design
110+
Agile teams coached
08+
Years in agile delivery
01
Blue Labo studio